How Purple Peak Media boosted RonaDeck’s social presence organically.

When RonaDeck, a specialist resin-bound surfacing brand, first teamed up with Purple Peak Media, their mission was pretty straightforward: build a social media presence that matched the quality of their work.

Their business was thriving offline, but online? Not so much. They had no consistent content plan, few visuals did justice to their craftsmanship, and virtually zero social engagement.

That’s where we came in.

In this blog post, we’ll take you through exactly how we tackled the challenge, executed a creative + strategic game plan, and delivered results, all without touching a single paid ad.

Two contractors installing a resin bound driveway outside a residential home, using trowels to create a smooth, durable surface.

The Challenge & Our Objectives
Strategy Meets Execution: The Purple Peak Playbook
- Content Strategy & Planning
- On-Site Content Production
- Organic Growth Tactics
- Data-Driven Optimisation
The Results: Measurable Wins for RonaDeck
What Set Purple Peak Media Apart
Key Learnings You Can Steal
Final Thoughts: Thinking Beyond The Scroll
FAQs

1. The Challenge & Our Objectives

Before working with us, RonaDeck faced a few key hurdles:

Their work is super visual — think stone textures, process timelapses, incredible before-and-afters, but none of it was being showcased properly online.
They weren’t seeing organic traction, even in a market where visual appeal is everything.
The goal wasn’t just likes and views — they needed to generate leads and build credibility with landscapers, developers, and homeowners.

Here’s what Purple Peak Media set out to do:

Build and roll out a consistent content plan across Instagram, TikTok, and Facebook.
Drive organic growth — reach, followers, and most importantly, impressions.
Turn social attention into action, driving traffic to RonaDeck’s website and project pages.
Help position them as a premium, trustworthy leader in the resin-bound surfacing niche.

2. Strategy Meets Execution: The Purple Peak Playbook

1️⃣ First stop: content audit + competitor benchmarking. We analysed what competitors were (and weren’t) doing, spotted content gaps, and built a plan to fill them.

We created a monthly content calendar made up of:

Before-and-after installation videos and reels.
Educational breakdowns (what resin-bound surfacing is, how it's done, what materials are used).
Client project spotlights — showing the real-world application of their work.
Material close-ups & infographics to appeal to design-focused viewers.
Behind-the-scenes stories, site walkthroughs, and FAQ sessions.

This was all about telling a visual story and answering the questions their potential customers had — before those customers ever had to ask.

2️⃣ To keep quality high and content flowing, we arranged monthly production shoots. Every shoot captured:

High-res video (in horizontal + vertical formats).
Drone footage of installations.
Texture close-ups and macro shots.
Timelapse captures of the installation process.
Voiceovers and B-roll for reels.

Instead of scrambling every week, we batched the content and created a reusable library that could be re-edited, repurposed, and re-posted.

We also streamlined editing workflows — all media was turned around in under 7 business days, allowing RonaDeck to stay consistently active online.

3️⃣ Here’s where we really turned up the heat — and did it all organically:

Hashtag research: We identified high-performing niche tags in the resin, landscaping, and architectural design world
Community engagement: We ran story polls, Q&A stickers, and direct comment engagement to boost reach
Collaborations: We reached out to niche influencer accounts (e.g., home design, DIY landscaping pages) for mutual shoutouts
Teaser-to-drop campaigns: We teased new installs via Stories, then dropped full-length videos in the feed — creating anticipation and higher engagement

And yes — all without spending a penny on ads.

4️⃣ We didn’t just post and hope. We measured everything. KPIs we tracked:

Impressions.
Video views.
Follower growth.
Engagement rate (comments, saves, shares).
Clicks to the site.
Inquiries via social DMs and landing pages.

Each month, we did performance reviews and doubled down on what worked (spoiler alert: time-lapses and process reels were big winners).

That meant less guesswork, more momentum.

3. The Results: Measurable Wins for RonaDeck

Here’s a breakdown of performance outcomes:

New Followers Gained: Across all platforms, our client portfolio saw over 60,000 new followers, with RonaDeck experiencing high engagement specifically within the construction and landscaping niche. This demonstrated strong alignment between content style and target audience.
Content Reach & Views: The campaign generated more than 50 million views on distributed content across platforms. For RonaDeck, many reels organically reached between 10,000 and 10 million views, especially those featuring process visuals and before-and-after transformations.
Ad Spend: We maintained a £0 ad spend throughout the project — committing to an organic-first approach. Despite no paid promotions, RonaDeck achieved 100% organic growth, proving that smart content and strategic planning can outperform paid reach in early stages.
Website Traffic Increase: There was a 65% average increase in website traffic across our client portfolio, which for RonaDeck translated into a significant rise in project quote requests directly tied to social content. This validated the power of social in driving not just awareness, but tangible business results.

✅ Top wins for RonaDeck:

Stronger brand identity online — aesthetic, consistent, and credible.
Noticeable uptick in social-driven leads from contractors and homeowners.
An evergreen content library they can keep using even outside of our campaign windows.

4. What Sets Purple Peak Media Apart

We’re not a cookie-cutter agency. Here’s what made the biggest difference for RonaDeck:

Education + Visual Storytelling - we turned complex resin-laying processes into digestible content that educated and entertained. Trust is built when your audience understands what you do.
Content Library = Long-Term Wins - batching content wasn’t just efficient — it was strategic. We built a bank of high-quality assets they could use year-round.
Organic Growth First - no ad budget? No problem. We proved that the right content + strategy can grow a brand organically. Paid campaigns can now enhance, not replace, what’s already working.
Data over Gut Feeling - every content choice was backed by metrics, no vanity posting. That’s how we refined and scaled what worked.

5. Key Learnings You Can Steal

Whether you're in a technical industry, a visual one, or both — here’s what we learned:

Visual storytelling sells — even for niche or “boring” industries.
Batch content production to save time and stay consistent.
Start organic before sinking money into ads.
Let your projects do the talking — don’t just post logos or sales pitches.
Engagement beats perfection — real content wins over overly polished ads.

6. Final Thoughts: Thinking Beyond The Scroll

Purple Peak Media isn’t just about likes and follows — we’re about business growth through social.

We helped RonaDeck go from sporadic posting to a professional brand presence that converts. And the best part? The foundation we’ve built now supports more advanced steps — like retargeting ads, deeper email integrations, and influencer partnerships.

Whether you're in landscaping, design, property, or another specialised niche — if you want your socials to actually drive leads and trust, you need more than just a content calendar.

You need strategy, data, and storytelling — and that’s where we shine.

7. FAQs

Q: How long did it take to start seeing results for RonaDeck? We saw traction as early as the first month, but real lead volume and strong follower growth kicked in around the 60–90 day mark.

Q: Did you use any paid ads at all? Nope — all growth and reach came from organic strategies during the whole duration of this project (which was 12 months).

Q: Can this approach work for other industries? Absolutely. If your product or service is visual, technical, or specialised, this model of educational + storytelling content can work wonders.

Q: What’s the minimum commitment needed for results? We recommend a minimum of 3 months of consistent content production and strategy optimisation.

Get in touch with the team today...

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